2013 №2(2)

Название журнала ИННОВАЦИОННАЯ ЭКОНОМИКА И ОБЩЕСТВО
Издательство Омский государственный университет путей сообщения
Название статьи Страницы Цит.
ЭКОНОМИЧЕСКАЯ ТЕОРИЯ

INVESTMENT ECONOMICAL MECHANISM AND MACROECONOMIC FACTORS
Bychkova Alla Nikolaevna
Omsk State Transport University (OSTU).
Ph.D. in Economics, Associate Professor, Finance, Credit, Accounting and Audit Department, OSTU.
The article is devoted to the problems of investment development in the reproduction of capi-tal in the industry of modern Russia. The author proposed a theoretical concept characterizing the investment mechanism, allowing to explain processes of distribution and redistribution of investment streams by various kinds of resources of economic system depending on influence of various macroeconomic factors.

Keywords: investment process, investment mechanism, the mechanism of interaction, fixed capital, macroeconomic factors.

2-8 0

MOTIVATION AS A NATURAL FACTOR OF LABOUR QUALITY
Voronin Victor Georgievich
Omsk State Transport University (OSTU).
Ph.D. in Economics, Professor, Finance, Credit, Accounting and Audit Department, OSTU.
Kobzistaya Yulia Grigoryevna
Omsk State Transport University (OSTU).
Post-graduate Student, Finance, Credit, Accounting and Audit Department, OSTU.

Motivation is one of the most important factors affecting the quality of the work. Based on the works of various economists, the authors review the types of motivations that influence the employ-ee’s performance. The analysis of work with the staff in the major international organizations like Apple, Hewlett-Packard, and Zappos is shown.

Keywords: motivation, labor quality, human capital, potential.

8-12 0

THE MODERNIZATION OF SOCIAL AND ECONOMIC SYSTEM: THE ESSENCE AND PROBLEMS
Shpaltakov Vladimir Petrovich
Omsk State Transport University (OSTU).
Doctor in Economics, Professor, Head of Economics Department, OSTU.
12-21 0
ЭКОНОМИКА И УПРАВЛЕНИЕ НАРОДНЫМ ХОЗЯЙСТВОМ: ЭКОНОМИКА, ОРГАНИЗАЦИЯ И УПРАВЛЕНИЕ ПРЕДПРИЯТИЯМИ, ОТРАСЛЯМИ, КОМПЛЕКСАМИ (ТРАНСПОРТ, ПРОМЫШЛЕННОСТЬ, СФЕРА УСЛУГ)

MODIFICATION OF THE TRADE PROCESS ALGORITHM IN THE CONDITIONS OF SALES INNOVATIVE METHODS INTRODUCTION
IN RETAIL TRADE ENTERPRISES

Bezrukova Elena Leonidovna
Omsk State Transport University (OSTU).
Ph.D. in Economics, Associate Professor, Management, Marketing and Commerce Department, OSTU.
Development of competitive environment of the consumer market has led to the widespread introduction of innovative processes to the trading activity. The article is devoted to the conformity investigation of the trade and technological process base algorithm to the new forms and methods of sales, also it is devoted to necessity of adoption.

Keywords: retail, shop, trade and technological process, trade enterprise management, innovations in retail trade.

21-26 0

THE ACCOUNT IN PROJECTS MANAGEMENT
Belyaeva Elena Rudolfovna
Omsk State Transport University (OSTU).
Ph.D. in Economics, Associate Professor, Management, Marketing and Commerce Department, OSTU.
The questions of management accounting in projects realization are considered in the article. Information of actual researches of registration function of management is generalized.

Keywords: management efficiency; management accounting

26-31 0

LEAN MANUFACTURING TECHNIQUES APPLICATION IN REPAIR OF TRACTION ROLLING STOCK
Golavskiy Vladimir Stanislavovich
Omsk State Transport University (OSTU).
Ph.D. in Economics, Associate Professor, Economics of Transport, Logistics and Quality Management Department, OSTU.
31-34 0

RESEARCH OF RETURN MATERIAL FLOWS SPECIFIC CHARACTERISTICS
Dzyubina Katerina Olegovna
Lviv Polytechnic National University (NULP).
Senior Lecturer, Head of Young Scientists Council Subsection of International Business and Customs Department, Institute of Economics and Management, (NULP).
Dzyubina Andrei Vasilievich
Lviv Polytechnic National University (NULP).
Ph.D. in Economics, Associate Professor, Organisations Management Department, Institute of Economics and Management (NULP).

Levkin Grigoriy Grigoryevitch
Omsk State Transport University (OSTU).
Ph.D. in Veterinary, Associate Professor, Economics of Transport, Logistic and Quality Management Department, OSTU.

The concept of «reverse material flow» is given. Specific characteristics of reverse material flow relatively to direct material flow are analyzed. The concept of industrial enterprises operational scope is distinguished as a place where direct material flow is transformed into the reverse one.

Keywords: logistics, reverse material flow, direct material flow, scope of industrial enterprises operation, purchase, supply, marketing and distribution.

34-40 0

INFORMATION DISCLOSURE OF MANAGEMENT IN CORPORATE REPORTS ECOLOGICAL ORIENTED ENTERPRISES
Kuvaldina Tatiana Borisovna
Omsk State Transport University (OSTU).
Doctor of Science in Economics, Associate Professor, Head of Finance, Credit, Accounting and Audit Department, OSTU.
Shurygina Oksana Viktorovna
Omsk State Transport University (OSTU).
Post-graduate student, Finance, Credit, Accounting and Audit Department, OSTU.

The authors examine the information disclosure of environmental practices in corporate reports ecological oriented companies, the results of environmental monitoring JSC «Russian Rail-ways» for several years

Keywords: environmental performance, environment, environmental management, environ-mental protection measures, trains

40-45 0

THE PERSONNEL MOTIVATION SYSTEM OF SCIENTIFIC RESEARCH INSTITUTE OF «RUSSIAN RAILWAYS»
Kurshakova Natalia Borisovna
Omsk State Transport University (OSTU).
Doctor of Science in Economics, Professor, Economics of Transport, Logistic and Quality Management Department, OSTU, Deputy Director General for Economics and Staff Management of Research Institute of Technology, Control and Diagnostic (JSC «NIITKD»).
The material and non-material incentives used to motivate employees of scientific organization entered into the scientific-technical complex of JSC «Russian Railways» are investigated in this article. The process of employees’ incentives system creating engaged in development and promotion of new products on the market is offered.

Keywords: need, motive, incentive, employees’ incentives system, development.

46-52 0

KEY PROBLEMS IN THE LOGISTIC SYSTEM OF THE FRUIT AND BERRY PRODUCTION
Levkin Grigoriy Grigoryevitch
Omsk State Transport University (OSTU).
Ph.D. in Veterinary, Associate Professor, Economics of Transport, Logistic and Quality Management Department, OSTU.
Nakonechnaya Olga Aleksandrovna
Novosibirsk State Agrarian University (NSAU).
Ph.D. in Economics, Associate Professor, Economics and Logistic Department, NSAU

Dzyubina Katerina Olegovna
Lviv Polytechnic National University (LPNU).
Senior Lecturer, Head of Young Scientists Council Subsection of International Business and Customs Department, Institute of Economics and Management, (NULP).

In the article the special aspects of the functioning of logistic system in a sphere of the agro industrial complex in Novosibirsk province are considered. The basic problems of the stock movement partners cooperation are analyzed. The directions of the supply perfectibility of fruit and berry production chain are determined.

Keywords: logistic system, agriculture, fruit and berry production, sale.

52-56 0

REGULATION OF HOUSEHOLD CONDUCT AS MECHANISM OF RUSSIAN ECONOMICS INDUSTRIAL MODERNIZATION POLICY
Morozov Igor Vladimirovich
Omsk State Transport University (OSTU).
Ph.D. in Economics, Associate Professor, Economics Department (OSTU).
The author considered the imitation threats of innovative way of Russian household development, their infrastructural properties, role of the government influence on consumer behavior for making an association of stimuli to households and business growth.

Keywords: consumption stimulation, households, government regulation.

57-62 0

THE INTERPRETATION PROBLEM OF THE ECONOMIC MECHANISM ESSENCE WITH THE PURPOSE OF REALIZATION
OF BUSINESS ENTITIES ECONOMIC INTERESTS

Paniushkina Elena Vladimirovna
Omsk State Transport University (OSTU).
Ph.D. in Economics, Associate Professor, Economics Department, OSTU.
The article considers the essence and the characteristics of the economic mechanism, determining its value at realization of the interests of economic agents. It reflects the specificity of the economic mechanism in conditions of modern economy.

Keywords: problems of interaction of economic entities, the economic mechanism and update specificity, implementation of economic interests, the economic benefit.

62-66 0

THE ROLE OF PUBLIC RELATIONS MEASURES IN RESTAURANT BUSINESS
Sasim Anna Viktorovna
Omsk State Transport University (OSTU).
Ph.D., Associate Professor, Public Relations, Service and Tourism Department, OSTU.
The author of the article describes promotion instruments consideration and complex of marketing in the restaurant business. The field of restaurant business has a specification of public relations events organization. The author of this article analyzes the contemporary tendencies of local market.

Keywords: public relations events, restaurant business, communications, target audience.

67-72 0

WHAT TO CHOOSE: MANAGEMENT OR SELF- MANAGEMENT OF AN APARTMENT HOUSE
Fomina Yulia Andreevna
Omsk State Transport University (OSTU).
Ph.D. in Economics, Associate Professor, Economics Department, OSTU.
Fomin Eduard Vladimirovich
Consumer Society «System of electronic sales».
Chairman of the Board.
72-77 0

СОСТАВЛЯЮЩИЕ РЕЙТИНГА ЛОГИСТИЧЕСКОЙ ИНФРАСТРУКТУРЫ РЕГИОНА
Shendalev Aleksandr Nikolaevich
Omsk State Transport University (OSTU).
Ph.D. in Economics, Associate Professor, Economics of Transport, Logistic and Quality Management Department, OSTU.
Existing principles of assessment of logistics component of the regional economy and suggests directions for the formation ranking economic development of logistics enterprises is examined in the article. Forming parameters of region logistics rating are suggested.

Keywords: economic of region, management, logistic.

77-82 0
СОЦИАЛЬНАЯ СТРУКТУРА, СОЦИАЛЬНЫЕ ИНСТИТУТЫ И ПРОЦЕССЫ

POLITICAL ORIENTATION OF ORGANIZATIONAL RSDLP STRUCTURES OF WEST SIBERIA IN 1907 — 1917 YEARS
Isachkin Sergei Pavlovich
Omsk State Transport University ( OSTU).
Doctor of Science in History, Professor, History, Philosophy and Culture-Study Department, OSTU.
The article reveals the process of exposition in Soviet literature of West-Siberian Social Democrats’ political orientation at the period between two bourgeois-democratic revolutions. For historiographic analysis the author used the publications specially devoted to local organizations of RSDLP region. In the course of investigation he came to the conclusion that there were no general criteria for the definition of ideological positions of West-Siberian Social Democrats in the considered publications. This fact did not make it possible to form the objective opinion on the examined problem.

Keywords: soviet historiography, social democracy, West Siberia, political orientation, ideas reconciliation.

83-90 0

MANIPULATIVE ASPECTS OF THE INFORMATION SPACE
Konishevskii Denis Vyacheslavovich
Omsk State Transport University (OSTU).
Ph.D., Associate Professor, Russian and Foreign Languages Department; Public Relations, Service and Tourism Department, OSTU.
Manipulative aspect of the information space is expressed by the contextual interpretation of images of the virtual (ideal) space; these images in different contexts can influence and transform the reality. The information space is connected with the so called sociocultural space; so all components of the sociocultural space can be influenced by manipulation processes.

Keywords: information space, information culture, virtual space, manipulation, sociocultural space.

90-95 0

EDUCATION AND PHILOSOPHY OF KNOWLEDGE IN THE OTHER TERMS
Kuparashvili Mziya Gemalovna
Omsk State University n.a. F.M. Dostoevskiy (OmSU).
Doctor of Philosophy, Professor, Philosophy Department , OmSU.
The author of the article analyzes not only the difficult situation in education, but also offers a different vision of cognitive theory on the foundation of human culture and existing systems of values.

Keywords: education, transcendence, forms of thinking, the formats of thinking, theory of knowledge, system of values, logic.

95-102 0

HISTORICAL KNOWLEDGE AS THE MOST IMPORTANT BASIS OF SOCIAL COMMUNICATION
Shepeleva Valentina Borisovna
Omsk State University n.a. F.M. Dostoevskiy (OmSU).
Ph.D. in History, Associate Professor, Modern and Native History and Historiography Department, OmSU.
The author of the article pays attention to the most important status of historical knowledge on the modern, cultural and historical stage of society development. The historical knowledge has a great survival importance. The author underlines that the national consciousness cannot exist out of national and historical memory structures, which is a mental substance combining the «atoms» of society in collective person of ethos and nation.

Keywords: historical science, national consciousness, historical memory.

102-106 0
ПСИХОЛОГИЯ И ПЕДАГОГИКА

EDUCATION REFORM IN THE RUSSIAN FEDERATION:
THEORY AND PRACTICE QUESTIONS

Goltyapina Irina Yurievna
Omsk State Transport University (OSTU).
Ph.D. in Law, Associate Professor, Customs Affair and Law Department, OSTU.
The problems of implementing the principles of humanistic nature of education, freedom of education in the provision of sabbatical students are considered. The problems bylaw and local lawmaking in the field of education, fundamental nature of higher education are noted. The requirement of information transparency of the educational organizations is investigated. The order of information collect on graduate employment and related issues of adherence to personal data is investigated. There are problems of matching to the constitutional principle of work freedom. The possible conflict of interest of teaching staff are analyzed and determined. There are questions on the status and composition of the Commission, the subordination of governments educational organization, the forms of interaction. The problems of the procedure and grounds for termination of educational relations, the problems of application of deductions as a disciplinary measure. Investigated the relation of education and labor law are identified.

Keywords: principles of the law rule, transparency of educational institutions, the conflict of educational workers interests, termination of educational relations.

106-109 0

THE COPING STRATEGIES PROBLEM IN MANAGEMENT
Gudimenko Oksana Viktorovna
Omsk State Transport University (OSTU).
Ph.D. in Psychology, Associate Professor, Public Relations, Service and Tourism Department.
The relevance of the research problems of coping strategies in management is shown in the article. Research level of the given problem in the psychology of management is estimated. The no-tion of copying strategies, their characteristics and classification are given in the article.

Keywords: coping behavior, coping process, coping resources, coping strategy, stress, stress-provoking situations.

109-113 0

MODULAR TECHNOLOGY OF EXPERT PROFESSIONAL ESCORT
IN THE COURSE OF LABOUR ACTIVITY

Duzheva Marina Borisovna
Omsk State Transport University (OSTU).
Ph.D. in Economics, Associate Professor, Management, Marketing and Commerce Department, OSTU.
Modern experts need theoretical, scientific and practical knowledge not only about functions, operations, and production as a whole. The specialists are set tasks that require a systematic approach and application of the theoretical knowledge and practical experience. Effective training of specialists in the workplace is possible with a professional escort.

Keywords: module, modular technology, escort, professional escort, tutor, coach, mentor.

113-118 0

STAFF ORGANIZATION OF INNOVATIVE ENTERPRISES
AT HIGH EDUCATIONAL INSTITIUTIONS

Legchilina Elena Yurievna
Omsk State Transport University (OSTU).
Ph.D. in Economics, Assistant Professor, Management, Marketing and Commerce Department, OSTU.
Platonova Anastasia Sergeevna
Omsk State Transport University (OSTU).
Lecturer, Management, Marketing and Commerce Department, OSTU.

The article analyses the problems of staffing of innovative enterprises of high educational institution, the theoretical base of knowledge management was considered. Model of staff organization of innovative enterprises of high educational institutions was proposed.

Keywords: staffing, innovative enterprises of high educational institutions, competencies, knowledge management, labour market.

118-123 0

SYSTEM, SOCIAL AND PSYCHOLOGICAL QUESTIONS OF REGIONAL YOUTH POLICY
Roslyakov Aleksei Evgenievich
Omsk State Transport University (OSTU).
Ph.D. in Psychology, Associate Professor, Public Relations, Service and Tourosm Department, OSTU; Deputy Director of Institute Of Management and Economics, OSTU.
Muzychenko Lidia Yurievna
Youth, Phisical Training and Sport Department of Administration of the City of Omsk
Deputy Director of Youth, Phisical Training and Sport Department of Administration of the City of Omsk, Head of Youth Policy Department.

The authors consider a few problems of regional youth policy achievement. At the present stage solving of these problems make it possible to correct the activity of specialists of work with the youth people such as teachers, psychologists, representatives of social institutes and social structures. Also solving of the problems permit to effectiveness increase of their activity with the population at the age from 14 to 30 years old.

Keywords: youth policy, developmental psychology, social groups, social influence, regional polisy.

124-129 0

CREATIVE PART OF STUDENTS THINKING
Savelyeva Nelli Nikolaevna
Omsk State Transport University (OSTU).
Ph.D. in Pedagogics, Associate Professor, Russian and Foreign Languages Department, OSTU.
In the article there are modern science and culture tendencies defining high education model and student thinking style. The author pays attention to achievement of modern science, Russian economics development, Russia joining world community, formation of united global superculture based on possibilities ecxisted in the global communication area. They make demands and define education paradigm of XXI century.

Keywords: scientific rationality, analysis, synthesis, scientific abstraction, intuition, brain storm, reflexive control question, morpheme analysis.

129-133 0

THE RELEVANCE OF PROFESSIONALLY ORIENTED APPROACH TO FOREIGN LANGUAGES TEACHING IN NON-LINGUISTIC UNIVERSITIES IN THE MODERN CONDITIONS OF BUSINESS GLOBALIZATION
Sibul Victoria Vladimirovna
People’s Friendship University Of Russia (PFUR).
Ph.D. in Philology, Senior Lecturer, Foreign Languages Department, PFUR.
Modern society needs not only qualified specialists in their profession, but also specialists who are able to carry out cross-cultural communication in the professional sphere. Thus, the task of foreign language teacher in non-linguistic High Sschool is to teach not only the foreign language but also the skills of professional communication in foreign language and cultural peculiarities of doing business in the country of the studied language.
Keywords: formation of foreign language communication, professionally oriented approach to foreign language teaching, the socio-cultural component, professional competence.
134-138 0
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