2013 №1(1)

Название журнала ИННОВАЦИОННАЯ ЭКОНОМИКА И ОБЩЕСТВО
Издательство Омский государственный университет путей сообщения
Название статьи Страницы Цит.
ЭКОНОМИЧЕСКАЯ ТЕОРИЯ

CAPITAL STRUCTURE: THE DISCUSSION QUESTION OF MODERN FINANCIAL MANAGEMENT
Zadorozhnaya Anna Nikolaevna
Omsk State Transport University (OSTU).
Ph.D. in Economics, Associate Professor of the Department «Finance, credit, accounting and audit», OSTU.

According to statistics, the interest of Russian companies to the debt financing is growing. The basic theories of capital structure are discussed in this article: static trade-off, dynamic trade-off and pecking order. As the results of empirical studies, none of the presented theory could not become the methodology for the financial policy of real companies. This analysis allows of coming to the conclusion that it is necessary to develop more sophisticated concept of financial architecture, which combines not only the capital structure, but also the ownership structure, the organizational forms and the quality of corporate governance.

Keywords: optimal capital structure, static trade-off, dynamic trade-off, pecking order, cost of financial distress, tax shields, adverse selection, funds flow deficit.

2-11 1

CREATIVE ECONOMIC THEORY AND BRANCHES CLASSIFICATION IN RESEARCH AND DEVELOPMENT ACTIVITIES
Sevostyanova Elena Vladimirovna
Omsk State Transport University (OSTU).
Ph.D. in Economics, Associate Professor, head of the Departament “Economics”, OSTU.

In this paper were reviewed the elements of the creative economy, the properties of innovative enterprise, the forms of organization of the innovative process, a comparison of the innovation activity of the industries in different countries.

Keywords: creative economy, innovative enterprise, the process of innovation, innovation activity the industry.

11-16 0

HUMAN CAPITAL OF RUSSIA – PROBLEM OR POTENTIAL OF MODERN ECONOMICS DEVELOPMENT
Tropnikova Veronika Anatolyevna
Omsk State Transport University (OSTU).
Ph.D. in Economics, Associate Professor, head of the Departament “Economics”, OSTU.

In this article major problems of human capital of modern Russia are described. The nature of human capital is defined. Main constituents of the human capital are characterized. The problem of necessity of development and improvement of human capital for Russian economics’ problems solution is defined.

Keywords: human capital, education, health, quality of human capital, innovational economics.

16-20 0

CORRESPONDENCE BETWEEN THE TRANSFORMATION OF INSTITUTIONS OF D. NORTH AND TYPES OF ENTREPRENEURSHIP OF J. SCHUMPETER
Fomina Yulia Andreevna
Omsk State Transport University (OSTU).
PhD in Economics, Associate Professor, the Department of Economics, OSTU.

Fomin Eduard Vladimirovich
Omsk State Transport University (OSTU).
PhD student, the Department of Economics, OSTU.

This paper describes a model of self-organized economic system. The authors also examine the correspondence between the mechanisms of functioning, adaptation and development of self-organizing system; the three levels of transformation of institutions at the theory of institutional changes of D. North, and the three types of entrepreneurship at the theory of economic development of J. Schumpeter.

Keywords: self-organization; transformation of institutions; entrepreneurship; economic development.

20-24 0

THE INVESTMENT CLIMATE IN RUSSIA
Shpaltakov Vladimir Petrovitch
Omsk State Transport University (OSTU).
Doctor in Economics, Professor, head of the Department «Economics», OSTU.

This paper describes the factors of socio-political and economic stagnation, their negative impact on the investment climate in Russia. The author writes about the need of modernization of all institutions of the State, the changes in the nature of its interaction with the economy. Also the paper focuses on the need of the demonopolization of industries and the freedom of economic activity.

Keywords: a good investment climate, investment risks, socio-political situation, depreciation of fixed assets, structural changes, bureaucracy and corruption, the prospects of the investment climate development.

24-29 0
ЭКОНОМИКА И УПРАВЛЕНИЕ НАРОДНЫМ ХОЗЯЙСТВОМ

INTEGRATION OF EDUCATION AND SCIENCE: DIRECTIONS
FOR COOPERATION AND OUTLOOKS TO DEVELOPMENT

Kurshakova Natalia Borisovna
Omsk State Transport University (OSTU).
Doctor of Economics, professor of the Department «Economics of transport, logistic and quality management», OSTU, deputy director general for economics and staff management JSC «NIITKD».

This article considers the integration directions and mechanism of the Transport University and Railway Transport Research Institute to establish research and education center to improve innovation efficiency, the introduction of high-tech products and technologies, training for the rail industry.

Keywords: railway transport, research and education center, research activities, training.

30-34 0

RESREARCH OF THE QUALITY MANAGEMENT SYSTEM WITH
THE PURPOSE OF A CHOICE OF DIRECTIONS
FOR ITS IMPROVEMENT (ON THE EXAMPLE OF OAO «NIITKD»)

Kurshakova Natalia Borisovna
Omsk State Transport University (OSTU).
Doctor of Economics, professor of the Department » Economics of transport, logistic and quality management «, OSTU, deputy director general for economy and JSC NIITKD human resource management.

Chernova Angelica Alexandrovna
Omsk State Transport University (OSTU).
Post-graduate student of the Department «Economics of transport, logistic and quality management», OSTU.

In this article examined the problems of the improvement of the quality management system (QMS). Revealed and substantiated the necessity of evaluation of the QMS to achieve the goal of its improvement. Analyzed the methods of evaluation, the features of methods.
The author proposes a procedure of carrying out work on improvement of system on the basis of the conducted research. In conclusion of the article presents the results of the evaluation and analysis of the ОАО «NIITKD» QMS, and also the branches and ways of its improvement.

Keywords quality: quality management system (QMS); the principles of QMS; QMS processes; consistent improvement; evaluation of the QMS; improvement of QMS.

34-39 0

ANALYSIS OF SUBJECTS OF LOGISTICS OF THE OMSK REGION
Larina Irina Vyacheslavovna
Omsk State Transport University (OSTU).Ph. D. in Economics, Associate professor of the Department «Economics of transport, logistic and quality management», OSTU.

Larin Andrey Nikolaevich
Omsk State Transport University (OSTU).
Ph. D., Associate professor of the Department «Economics of transport, logistic and quality management», OSTU.

Development of subject structure of a national economy brings essential benefits to all participants of a logistic chain of deliveries. In article the organizations which are carrying out functions of transformation of a material stream in the territory of the Omsk region – subjects of logistics are considered, their classification is given.

Keywords: Logistics, logistic stream, logistic chain of deliveries, subjects of logistics, transport enterprises, inventory items, transportation.

39-42 0

SYSTEM CRITERIA OF COMPETITIVENESS OF UNIVERSITY
Lipkin Yelena
Omsk State Transport University (OSTU).
Ph.D. in Economic Sciences, the senior lecturer of the departament «Management, marketing and commerce», OSTU.

Considered the most common approaches to the composition of evaluation parameters competitiveness of higher education institutions and identified their key differences. Formed authoring system key criteria of competitiveness of universities, the components of which reflect the target values of key parameters of universities and determine their strategic competitive advantage.

Keywords: competitiveness of universities, the competitive environment of the market, the competitive status of the university, the competitiveness of educational services, the competitiveness of the graduates.

42-48 0

TOPICAL PROBLEMS OF YOUNG SPECIALISTS’ MOTIVATION IN THE OJSC “RUSSIAN RAILWAYS”
Nikiforov Oleg Alexsandrovich
Omsk State Transport University (OSTU).
Ph.D. in Economic Sciences, the professor and head of the departament «Management, marketing, commerce», OSTU.

Kazanceva Anna Sergeevna
Omsk State Transport University (OSTU).
Post-graduate student, teacher of the department «Management, marketing, commerce», OSTU.

In this article are considered main problems of young specialists’ motivation, career in the OJSC “Russian railways”, analyzed main young specialists’ motives discharges, and showed results of the research of attractiveness’ factors for young specialists as a company for a work.

Keywords: Company’s factors of attractiveness, young specialist, motivation, human capital.

48-53 0

MODEL OF BUSINESS MANAGEMENT SYSTEM PROCESSES OF AN INNOVATIVE ENTERPRISE
Olunina Lyubov Aleksandrovna
Omsk State Transport University (OSTU).
Ph. D., Associate professor of the Department « Economics of transport, logistic and quality management », OSTU.

The article contains a hierarchy model of business management system processes of an innovative enterprise, this model is developed in accordance to the International Railway Industry Stand-ard (IRIS).
According to the developed rules decomposition of the model’s macroproceses is made which explains the essence of the business management system. The means of the practical model usage are shown.

Keywords: process, model, business management system.

53-57 0

SOME QUESTIONS OF FORMATION OF PROCESS OF IMPROVEMENT OF ACTIVITY OF THE ORGANIZATION
Shendalev Alexander Nikolaevich
Omsk State Transport University (OSTU).
Ph. D. in Economics, Associate professor of the Department «Economics of transport, logistic and quality management», OSTU.
58-62 0
СОЦИАЛЬНАЯ СТРУКТУРА, СОЦИАЛЬНЫЕ ИНСТИТУТЫ И ПРОЦЕССЫ

MANIPULATION AS A REGULATIVE FACTOR IN
SOCIAL AND CULTURAL PROCESSES

Konishevsky Denis Vyacheslavovich
Omsk State Transport University (OSTU).
Ph.D., Associate Professor, Russian and Foreign Languages Department, OSTU.

The article is devoted to the main aspects of social and cultural manipulation: stages influenced the social development.

Keywords: manipulation, demand, social and cultural processes, cultural revolutions.

63-67 0

ORGANIZATIONAL ASPECTS COMMUNITY SOLIDARITY
Shkudunova Julia Vladimirovna
Omsk State Transport University (OSTU).
Ph.D. of Philosophy, Associate Professor, head of the Department «Management, marketing, commerce», OSTU.

United society as social cohesion lies in the answer to the question of how it arises and is preserved even in a situation where many of his constituents are, in some way, are endowed with the centrifugal aspirations, and its characteristics and qualities are very different from each other. The answer can be a consideration solidary society as a social organization.

Keywords: society, solidarity, organization

67-73 0

CHANNELS OF INTRODUCTION AND REPLICATION OF POLITICAL MYTHEMES
Shulga Nadezhda Viktorovna
Omsk State Transport University (OSTU).
Ph.D. in philosophy, Associate Professor of the Department «Public relations, service and tourism», OSTU.

In article the system of functioning of mythemes in mass political consciousness is considered. Ways of influence with mass media by means of mythological elements are allocated for mass consciousness. The main emphasis is placed on means of designing of political mythemes.

Keywords: myth, mytheme, mass consciousness, mass media, political performance, political poster.

73-77 0
ПСИХОЛОГИЯ И ПЕДАГОГИКА

THE POSSIBILITIES OF CERTAIN BUSINESS COMMUNICATION AND TIME MANAGEMENT TECHNIQUES WHEN MANAGING PERSONNEL
Volgina Tatyana Yuryevna
Omsk State Transport University (OSTU).
Ph.D. in Pedagogy, Associate Professor of the Department «Public relations, services and tourism», OSTU.

In this paper we consider a range of techniques for business communication and time management, personal characteristics of people which should be taken into consideration and used effec-tively when managing an organisation, a department or a group of employees. The described methods can be used effectively while managing personnel in different spheres.

Keywords: personnel management, business communication, time management, personal characteristics of the manager and the employees.

77-83 0

DIDACTIC COMMUNICATIVE INTERACTION OF TEACHER AND STUDENT
Savelyeva Nelli Nikolaevna
Omsk State Transport University (OSTU).
Ph.D. in Pedagogics, Associate Professor of the Department «Russian and foreign languages», OSTU.

In the article the methods of communication between a teacher and a student are being studied to fulfill the aims of education in the terms of pedagogical communication at the lesson.

Keywords: communicative interaction, dialogue, questions, answers, the aims of education, the speaker’s actions.

83-89 0

METHODS OF FORMATION PROFESSIONAL COMPETENCES OF STUDENTS OF «ADVERTISING AND PUBLIC RELATIONS» SPECIALITY IN THE FIELD OF ADVERTISING DISCOURSE
Suvorova Nadezhda Nikolaevna
Omsk State Transport University (OSTU).
Ph.D. in Pedagogics, Associate Professor of the Department «Russian and foreign languages», OSTU

This article is devoted the questions of students professional training. Speciality is «Advertising and Public Relations» in Higher Education Institutions. The methods, which forms the professional competences of students working on advertising texts is considered.

Keywords: method, professional competence, professional training, advertising text, discourse, creative work.

89-94 0

THE PROBLEM OF FORMATION OF GRADUATE’S COMPETENCE AND OPTIMIZATION OF HUMAN CAPITAL IN BUSINESS
Surzhikova Tatyana Borisovna
Omsk State Transport Universiti (OSTU).
Ph.D. of Pedaqoqical, Associate Professor, head of the Departament “Economics”, OSTU.

Konovalova Olqa Nicolaevna
Omsk State Transport Universiti (OSTU).
Ph.D. in Economics, Associate Professor, head of the Departament “Economics”, OSTU.

The article reveals the relationship between the competencies of graduates which formed a system of evaluation and professionally important qualities for employment. The main requirements of employers for graduates were also analyzed in employment. Moreover the system of business career management that exists in many companies, which optimizes the use of human capital was considered.

Keywords: competence approach, competitive graduate, labor market, career development, human capital.

94-99 0
КУЛЬТУРОЛОГИЯ

PHENOMENON OF NATIONAL MENTALITY IN THE CHINESE ECONOMY
Kiryanova Elena Nikolaevna
Omsk State Transport University (OSTU).
Senior lecturer in cathedra of «Public relations, service and tourism », OSTU.

The article deals with the structural components of the economic mentality, analyzed the features of tradition and innovation in the strategy of economic reform in China.

Keywords: national economy, mentality, economic reforms, China.

99-102 0

CORRELATION OF SUBFRAME “LANGUAGE” AND SUBFRAMES OF “CULTURE”, “BEHAVIOR” AND “OUTLOOK”
Kuzina Oksana Aleksandrovna
Omsk State Transport University (OSTU).
Ph.D. in Philology, Associate Professor, head of the Department «Russian and foreign languages», OSTU.

The paper is devoted to material and cultural wealth interrelation, created by the humanity in the process of social and historical practice. Language and thinking, the spiritual and material culture, different types of behavior and world outlook, reflected in knowledge, beliefs, ideals, philosophy, religion, common to all people on the Earth and reflected the universal and private mentality which is reflected in all languages.

Keywords: language, mentality, culture, behavior, world outlook.

102-106 0

MANIPULATION AS A REGULATIVE FACTOR IN
SOCIAL AND CULTURAL PROCESSES

Sharkova Irina Victorovna
Omsk State Transport University (OSTU).
Ph.D. in philosophy, Associate Professor of the Department «Public relations, service and tourism», OSTU.

The significance of agenda of diffirenses media are considered. The detailed description of the methodology of investigation of agenda have been done. Likewise the justification for image man-agement area are described for improve the investment attractiveness of the region.

Keywords: image, image of region, media, agenda, mesures.

106-110 0
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